Based on my experience, the best small business marketing is relationship focused. In other words, instead of focusing on building a media presence where people recognize your logo like Nike or the golden arches, with small business marketing for private practitioners and other solo entrepreneurs, it’s you and the way you connect with people that matters.
small business marketing can be daunting! There are so many choices and you get so much conflicting advice, it is overwhelming. Sometimes when this happens, business owners decide they need to take action with their marketing, so they hire a marketing consultant and spend $1,000s to do a PR, advertising or direct mail campaign – then get no new clients from it. That’s very discouraging and I have seen it over and over.
So it is important to use the proper key words in your small business seo services. You must be accurate, because accuracy increases the odds of you closing the deal when the prospects show up to buy.
Keywords are the phrases folk type in when they are doing searches on the internet. Keyword research and selection is maybe the most significant part of promoting an online business.Keywords serve as the foundation the complete search engine optimisation process is constructed on. Keyword Relevance you need to find keywords that have to do with your business in order that they will bring in traffic that’s valuable to you. Keyword Acclaim you have to find keywords and phrases that are being searched for constantly, or else you could rank 1 and get no traffic.
small business seo services
So it is vital to your small business internet marketing efforts for you to continuously improve your skills in writing 500-word articles. Here’s a tip on writing your articles… your article should be rich in keywords, but too much will actually hurt your rankings. Your keywords should be used within the first and last paragraphs of the article and should be found at least once every hundred words within the body of the text. About a 1%-2% keyword density ratio is just about right.
5) Keep the navigation easy and intuitive. Rule of thumb is – a visitor should be able to reach anywhere on your website within maximum of 3 clicks. My personal preference goes to the drop down menu on the header with links in the footer. They generally work well on all types of websites. Secondary menu on left penal can work well too; if necessary.
PLUS 1 – Bonus strategy: Do at least one extra marketing activity EVERY day you are at work. Whether it is one more phone call, an extra fax, email, post card, birthday card or thank you card do that one thing. By the end of the year, it adds up to a couple hundred additional marketing activities. If only 10% succeed, the result is 20 more sales, prospects or clients. One-A-Day builds strong businesses, many ways!